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Verizon: multi-screen strategy Market Research Report
While it does provide cross-platform access to a number of common content sources, Verizon's approach to multi-screen service delivery isn't based on providing continuous or seamless access to video services across different devices. Driving customer engagement and achieving operational efficiencies are the primary motivations behind its current multi-screen initiatives. As well as using its mobile and PC platforms to enhance the core video proposition, Verizon is also a pioneer in taking multi-screen "the other way" by bringing online content and applications to the TV set.
Table Of Contents :
Executive summary
In a nutshell
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Market context
Market overview
Why multi-screen? Key drivers and positioning
Leveraging platforms to enhance the TV offering
Increasing consumer engagement through multiple screens
Verizon video offerings and related services
TV and video content delivered online to the PC
Sharing personal content from the PC to the TV
Mobile TV and video
Remote DVR management via PC and mobile
TV remote control via mobile
Bringing online content and applications from the PC to the TV
List of Tables
Table 1: Video content and related services offered on TV/PC/mobile
List of Figures
Figure 1: Verizon FiOS Mobile Remote application – TV/STB control features
Figure 2: Verizon FiOS Mobile Remote – top menu and photos feature
Figure 3: FiOS TV Internet Video feature – YouTube option
To know more about this report & to buy a copy please visit :
http://www.visionshopsters.com/product/3933/Verizon-multi-screen-strategy.html
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Visionshopsters
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About Us:
Visionshopsters specializes in providing comprehensive collection of online market research reports, events bookings, country reports, company profiles, latest books and magazines, customized research services offering informative solutions worldwide. We constantly believe in providing inventive solutions to clients all across the globe. Our clientele consists of over thousands of top most academic organizations, financial institutions, trading companies, legal service providers, accounting consultancies and other corporate business executives.
About the Author
Visionshopsters specializes in providing comprehensive collection of online market research reports, events bookings, country reports, company profiles, latest books and magazines, customized research services offering informative solutions worldwide. We constantly believe in providing inventive solutions to clients all across the globe. Our clientele consists of over thousands of top most academic organizations, financial institutions, trading companies, legal service providers, accounting consultancies and other corporate business executives.
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