Painting Belle

Chinese Old Porcelain Handwork Painting Belle Snuff Bottle
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US $.35

CHINESE HANDWORK PAINTING BELLE OLD PORCELAIN SNUFF BOTTLE
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US $.01

CHINESE HANDWORK PAINTING DRAGON BELLE OLD PORCELAIN TEA POT
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US $.01

Chinese Old Porcelain Handwork Painting Belle Snuff Bottlee
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US $.01

Chinese Old Porcelain Handwork Painting Belle Snuff Bottle
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US $.01

Chinese Old Ox Bone Handwork Painting Belle Box ☆☆☆☆☆
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US $8.63

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RADIO ADVERTISING: THE PERFECT MEDIUM FOR VISUAL SELLING

As a radio advertising expert who teaches radio copywriting to people who want to create profitable radio advertising, often I shock people by telling them the following:

When it comes to deliver ing a sales message via commercials, radio is a visual medium. That might sound bizarre to you...or impossible. After all, anyone can see (or hear) that radio is an auditory medium...Correct?

Yes, the initial connection to the audience is made auditorily, via sound. But for the sales message to have a conscious impact on the listener, that listener almost invariably converts the sounds into mental pictures. The power of a good radio commercial comes from this dual modality -- auditory and visual...or, actually, that makes all good radio so powerful.

A television commercial is limited to whatever actual images the spot's producers can make appear on your tv set. But the images that your mind can create are limitless in their scope and detail.

All the gadgets, bells and whistles at your disposal should be used only in service of the overall creative sales effort. Why are we using reverse echo on this commercial? Is there a reason to use phasing or to speed up or slow down the vocal pitch?

Flashy tricks and techniques are wonderful when they actually add to the impact of the presentation. Otherwise, they're simply distractions; you're just showing off for the sake of showing off.

Imagine that you're in a Las Vegas casino. As you approach a gambling table, a casino employee picks up a deck of cards. He proceeds to shuffle them with a series of broad flourishes. He dazzles you with his speed and dexterity. Then he puts the cards away and proceeds to spin the roulette wheel. That card-handling artistry probably would be wonderful at a blackjack table; it would enhance your blackjack-playing experience. But performing those actions at a roulette table ....The guy simply wasted your time.

GOOD COMMERCIALS -- THE RADIO STATION'S SECRET WEAPON: Let's say there are two evenly matched stations in a market, presenting the same musical format. Neither station has better programming or a better signal. Let's further assume that Station "A" produces typical, run-of-the-mill commercials -- i.e., boring, noncreative 30 and 60-second spots. The commercials produced by Station "B," however, are fresh, interesting, provocative, entertaining -- in short, people actually enjoy hearing them.

When Station "A" begins a stopset, it is likely to lose far more listeners than Station "B" will with its stopsets. That translates to higher ratings for Station "B." Which should mean higher revenues for Station "B." And bigger commissions for Station "B"'s account executives.

Speed Paint - Belle